How do you start a social
media social media campaign? There are multitude social media channels out
there, which ones best suits you? What is the best kind of content to get the
most engagement? Do you know where to look to see how well everything is
performing?
Step
1: Set Goals and Objectives
Before you start a social
media campaign in any business, you need to have goals and objectives in to
assess progress and decide whether you’ve achieved success. A social media campaign
is no different. You must define your goals so that you may assess the success
of your social media campaign.
Every action will define
how to achieve your goals or targets.
With goals and
objectives, you can quickly assess when and where your social media campaign is
going awry and make immediate changes to put it back on course.
The SMART method is best
suited to fix your goals. According to this method, the goals and objectives
are to be specific (S), measurable (M), attainable (A), relevant (R) and
time-bound (T).
Step
2: Do a Social Media Self-Audit
After creating the goals
and objectives for your social media campaign, you should look where your
current strategy stands.
What social media
platforms like facebook, twitter etc. is your company currently marketing on?
What kind of material is being posted? How much engagement is there? How
frequently do you post ?
You must create the
database of all your activities on spreadsheet. Assess the data generated and implement the changes if required. For
example an ecommerce website is selling multiple products so it must maintain the demographic stats of the
area. Suppose area A has 70percent young population and area B has 80 percent
old population. If your product is for teens than your focus should be on area
A. In short your data will be your guide .
Always fill your company’s social media profiles, with a
clear, identifiable picture and keywords. Completed social media profiles make
your brand easier to find by consumers and it adds to your brand’s credibility
and authority.
Step
3: Research
It might be possible your
company is posting on the wrong social media channels, or publishing the wrong
type of content, or is currently not on another social network it could
leverage for increased attention. Even the timing of your posts matter to a
very great extent.
Our first aim is to show
our presence on every social media platform. This hampers your website or product as you will
wear yourself out, waste valuable time, and produce hurried, boring, bulk and
unattractive posting.
You
need to do some research on your industry, your desired audience, and even your
competitors. Locate where are your members most active. Do some research on
what excites them and compels them to engage. Go for the hot topic around in
the market.
There are multiple social networks that allow
you to gain insights into these type of questions. Facebook, for example allows users
to target specific audiences, it provides the interactions on their posts, the
best and worst time for post engagement and demographics of people who interact
with the posts.
Automation tools such as
Buffer and Hootsuite allow you to synch
and schedule posts on multiple social networks in one place.
Observe what your
competitors are implementing and how well they’re performing on social media
can give you tips and tricks on what implement and what to avoid when
formulating your strategy.
Step
4: Create Quality Content
You can be on every
social media platform and may not get the engagement and conversions you’re
looking for because your content is traditional, bland and lack quality and creativity.
You must write after
identifying your ideal audience and social media networks. When coming up with
content, you want to catch people’s attention, and want to make your brand stand out as an
authoritative and trustworthy source of information in your industry.
Design your content to
take advantage of each individual platform. Twitter, for instance, only allows
for 140 characters and utilizes hashtags. Instagram, and Pinterest utilize
images. Facebook utilizes text, images and videos. YouTube utilizes videos.
Your content needs to
match the format of the platform, must be interesting, and useful. Let your content make your brand appear as a
person, not an organization.
Step
5: Continued Assessment
Go for website such http://buzzsumo.com/. This website tells you
about the content in demand .Once you research your audience, craft your
content and schedule the posts on the appropriate social networks.
If you post a Facebook
post at 4 pm one week and get a lot of engagement your post will be ignored the next week. Consumers also get bored seeing
the same content all the time.
Social media strategies
require time and a plan. Have patience
and it will definitely pay you off.
No comments:
Post a Comment